HBO Max chooses Valencia CF for 'The Batman' launch campaign

Plaza Manuel Sanchís Guarner in Valencia, also known as the 'Pink Panther' square, this week woke up to the sight of a spectacular canvas that unites two of the most famous bats in the world: Batman and Valencia CF.

The action on April 17th, International Bat Appreciation Day, on April 17th, with a mysterious post published on Valencia CF's social media in which a letter addressed to "Batlencia" was shown. This continued on the 18th, with a photo of the Mestalla dressing room with enigmatic handwriting.

On Monday, the riddle behind the #Batlencia hashtag was revealed: Two shields came together for the first time to welcome “The Batman” to HBO Max, with the slogan THE BAT UNITES US.

The campaign will have its final surprise after Easter week, with another action in the city.

"The Batman" is available now on HBO Max.